Evidence for the decay $B^0 \to μ^+ μ^-$ and improved measurements of the decay $B^0_s \to μ^+ μ^-$
How to prepare an accurate paper press kit? Illustrated guide
LHCb collaboration, R. Aaij, M. Abdelfatah, A. S. W. Abdelmotteleb, C. Abellan Beteta, F. Abudinén et al. · arXiv: 2611.00230v1 · Summary page
Talk about a paper in public without overstating it: yours, one you are asked to comment on, or one you write about as a journalist.
- Your paper: a draft release for your press office, the questions journalists will ask with what the paper lets you answer, the likely misreadings, a lay summary and a short thread.
- Asked to comment: what the paper shows and does not, its strengths and weaknesses with their passages, and what would settle its main claim.
- Writing about it as a journalist: reporting angles, the wording to check before publication, and the questions to ask the authors.
- For everyone: findings with their passages checked word for word, the novelty set against the closest earlier papers, a hype check, figures with their credit, and researchers for an outside view who have not signed with the authors.