Brand Attitude in Social Networks: The Role of eWoM
Azita Pourkabirian, Melika Habibian, Azadeh Pourkabirian · arXiv: 2109.15315v1 · Summary page
A press kit for every paper: arXiv, journals and preprints. What is really new, a hype check (peer review, sample size, claims that go beyond the results), key sentences quoted word for word, questions to ask the authors, researchers who work on the same topic but did not sign the paper, and a glossary.