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Abstract: Digital marketing, at its most basic level, relates to advertising that is provided through digital channels like as search engines, websites, social media, email, and mobile applications, among others. Digital marketing is the technique through which businesses promote their products, services, and brands via the use of these online media platforms. When it comes to product research, consumers largely rely on internet tools. As an example, marketing insights from Think with Google discovered that 48 percent of customers begin their enquiries on search engines, while 33 percent go to brand websites and 26 percent search within mobile applications.