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From slogan to punishment: public pedagogies of femicide in government campaigns and legislative circulation, 2024-2025

Maycon Silva Aguiar (Universidade Federal do Rio de Janeiro)

Derecho y cambio social.
License: CC BY-NC

Abstract: This article examines an institutional and journalistic archive, assembled on the basis of discursive relevance, whose materials sought, between August 2024 and February 2025, to make femicide publicly legible: Feminicídio Zero (“Zero Femicide”) campaign pages and materials, institutional and sports news on its circulation, Carnival materials, Law No. 14,994/2024, and the legislative news item announcing its entry into force. I argue that these materials organize an ambivalent public pedagogy. They broaden the projected field of recognition by connecting violence, support, and prevention to the possibility of femicide, while giving the issue portable forms whose informational density and preferred responses vary. I identify three movements: the serialization of femicide as a repeatable public formula; its displacement into sports and festive settings, which redistribute address and specify different vulnerabilities; and the foregrounding of penal severity in the legislative presentation of the issue. The comparison does not treat condensation as necessarily impoverishing or posit a causal sequence from campaign to legislation. It examines how the selected materials propose ways of recognizing, preventing, and responding to violence, without inferring reception or effectiveness.

Published on 17 Sep. 2026