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Abstract: Voicecraft workshop aims to establish a research community focused on the design and evaluation of Voice Assistant (VA) personas for both task-oriented functions (e.g., information search, online shopping) and personal growth applications (e.g., coaching, mindful reflection, tutoring). Through discussion and collaborative efforts, we will seek to propose a set of practices and standards that will help to improve the ecological validity of VA personas. In particular, we will explore topics such as the interaction design of voice-based interfaces, the impact of agent personas on the user experience, and the approaches for designing such VA agents. This workshop will serve as a platform to build a better-equipped community to explore VA personas that provide a better fit to range of everyday interaction scenarios.