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Enhancing Recommendations With Knowledge-Guided Interest Contrast
Meng Jian (Beijing University of Technology), Ruoxi Li (Beijing University of Technology), Yulong Bai (Beijing University of Technology), Ge Shi (Beijing Institute of Technology, Beijing University of Technology)
Abstract: In the digital age, the overwhelming amount of information necessitates advanced recommendation systems to deliver personalized content. However, these systems face significant challenges, such as sparse user-item interactions and long-tail bias. Recent studies construct structural learning or self-supervised learning on the interaction graph achieving a positive impact on alleviating the problems, but the interaction data itself may be far too little to solve the problems. While knowledge graphs (KGs) offer a promising solution by providing semantic depth to recommendations, their integration often introduces noise from redundant knowledge. Addressing these critical gaps, this study proposes a knowledge-guided interest contrast (KGIC) to enhance recommendations, which innovatively harmonizes collaborative filtering with semantic insights from KG. The KGIC model introduces three key innovations: (1) a knowledge filtering mechanism that selectively leverages interest-relevant signals from the knowledge graph to encode interest and avoid redundant knowledge interference; (2) an adaptive graph augmentation strategy that enhances the interaction graph based on semantic-aware interest propagation and interaction intensity estimation; and (3) a self-supervised contrastive learning task that mitigates long-tail bias and sparsity issues by homogenizing the embedding distribution between augmented views. The extensive evaluation reveals the superiority of KGIC with knowledge filtering and graph augmentation for recommendation.