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The prosumer
Pal Ahluwalia, Toby Miller
Social Identities
DOI: 10.1080/13504630.2015.1004830 (Business, Management and Accounting)
License: CC BY-NC-ND
Abstract: Of all the social identities discussed in the pages of our journal, one of the newest, at least in terms of popular usage, is that of the prosumer. This concept was invented by Alvin Toffler, a lap...
Published on 03 Sep. 2014