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Abstract: With the rapid development of computer science and information technology, augmented reality (AR) technology has been widely used in the field of visual communication design. AR is needed in visual communication design because it allows blending the real world with the virtual one, which cannot be done with the help of traditional 2D design methods. This paper aims to enhance the application of reality technology in visual communication design and evaluate its effect and advantages and disadvantages through experiments. In this paper, AR technology is used to virtually superimpose images, videos, and other elements in the real scene to achieve colorful visual communication effects. Meanwhile, the artificial intelligence (AI) algorithm is used to optimize the AR content to improve its visual quality and realism. Finally, the effect and user experience of traditional graphic design and AR design are compared through experiments. The research results show that AR technology can enhance the visualization effect of information, increase the user participation by nearly 20% year‐on‐year, and enhance the memory durability by 4.37% compared with before. AR technology can also create a unique experience different from traditional design media. It shows that AR technology can effectively improve the effect and user experience of visual communication design and provide more abundant and diversified design tools and means for visual communication designers.