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The digital marketing capabilities gap
Dennis Herhausen (Kedge Business School), Dario Miočević (University of Split), Robert E. Morgan (Copenhagen Business School, Cardiff University), Mirella H. P. Kleijnen (Vrije Universiteit Amsterdam)
Industrial Marketing Management
DOI: 10.1016/j.indmarman.2020.07.022 (Social Sciences)
License: not stated (all rights reserved)
Published on 06 Aug. 2020