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Introduction: The Unique Challenges of Marketing Financial Services
Evelyn Ehrlich, Duke Fanelli
DOI: 10.1002/9781118531716.ch0 (Business, Management and Accounting)
License: not stated (all rights reserved)
Abstract: This chapter contains sections titled: Products or Services? Psychology of Money Third-Party Relationships How End Users Select a Financial Services Provider Legal and Regulatory Constraints Notes
Published on 19 Mar. 2012