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Résumé : Exploiting high-frequency data from the Italian anti-violence helpline, police reports of domestic abuse and maltreatments, and a unique geolocalized dataset on killings of women, we show that the news coverage of a femicide triggers an increase in help-seeking behavior. The effect is detectable in the period following the news and in the province where the femicide has occurred. Additionally, help-seeking increases more when the general interest and news coverage are higher. These findings are consistent with a model in which femicide news increase expectations about future intimate partner violence in case no action is taken. Our results imply that recurrent information campaigns and public discussion can foster help-seeking from survivors of gender-based violence.