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Résumé : Generative AI has emerged as one of the most transformative technologies of the digital era, reshaping how organizations create content, automate tasks, solve problems, and innovate. This chapter provides a foundational understanding of Generative AI by demystifying its core concepts, technologies, and capabilities. It explores the relationship of Artificial Intelligence, Machine Learning, Deep Learning, Foundation Models, and Large Language Models, and explains how Generative AI differs from traditional AI systems. The chapter also introduces key model architectures and modalities of Generative AI. By simplifying complex concepts and highlighting real-world use cases, this chapter equips business and technology leaders with the knowledge needed to understand Generative AI, evaluate its potential, and build a strong foundation for successful adoption and innovation.