# Optimizing Google Shopping Campaigns Structures With Query-Level Matching

**Authors:** Mathieu Raffinot, Romain Rivière  
**arXiv:** [1708.04586](https://arxiv.org/abs/1708.04586)  
**Date:** 2017-08-03  
**Summary page:** https://www.summarizepaper.com/fr/paper/1708.04586v1/

## Abstract

How to bid on a Google shopping account (set of shopping campaigns) with query-level matching like in Google Adwords.