@misc{pourkabirian2021brand,
  title={Brand Attitude in Social Networks: The Role of eWoM},
  author={Azita Pourkabirian and Melika Habibian and Azadeh Pourkabirian},
  year={2021},
  eprint={2109.15315},
  archivePrefix={arXiv},
  primaryClass={cs.IT},
  url={https://arxiv.org/abs/2109.15315}
}