# Sustainable Banking; Evaluation of the European Business Models

**Authors:** Saeed Nosratabadi, Gergo Pinter, Amir Mosavi, Sandor Semperger  
**arXiv:** [2003.13423](https://arxiv.org/abs/2003.13423)  
**Date:** 2020-03-18  
**Summary page:** https://www.summarizepaper.com/en/paper/2003.13423v1/

## Key points

- Sustainable business models provide competitive advantages, brand reputation, and cost reduction in the banking industry.
- There is a lack of frameworks to evaluate the sustainability of banking business models.
- The researchers used a Delphi-Analytic Hierarchy Process method to develop a comprehensive framework for evaluating sustainable banking business models.
- The study assessed the sustainability performance of sixteen banks from eight European countries: Norway, UK, Poland, Hungary, Germany, France, Spain, and Italy.
- Components such as value proposition, core competencies, financial aspects, business processes, target customers, resources, technology, customer interface and partner network were ranked based on their impact on achieving sustainability goals.
- Norwegian and German banks had higher sustainability levels compared to other countries. Hungarian and Spanish banks ranked second in terms of sustainability performance. UK's Poland's and France's banks ranked third while Italian banks ranked fourth.

## Summary

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In the study titled "Sustainable Banking: Evaluation of European Business Models," authors Saeed Nosratabadi, Gergo Pinter, Amir Mosavi, and Sandor Semperger explore the concept of sustainable business models in the banking industry. They highlight that sustainable business models not only provide competitive advantages to banks but also contribute to increasing brand reputation and reducing costs. However, they note that there is a lack of frameworks available to evaluate the sustainability of banking business models. To address this gap, the researchers employ a Delphi-Analytic Hierarchy Process method in their study. Firstly, they develop a  In the second step, they assess the sustainability performance of sixteen banks from eight European countries: Norway, the UK, Poland, Hungary, Germany, France, Spain, and Italy. The proposed business model components in this study are ranked based on their impact on achieving sustainability goals. These components include value proposition, core competencies, financial aspects, business processes, target customers, resources, technology, customer interface and partner network. The results of comparing the banks studied by each country reveal interesting findings regarding the sustainability of their business models. Norwegian and German banks emerge as having higher sustainability levels compared to other countries. Hungarian and Spanish banks come in second place in terms of sustainability performance. The UK's Poland's and France's banks rank third while Italian banks rank fourth. Overall,this research contributes to filling the theoretical gap by providing a comprehensive framework for evaluating sustainable banking business models.The findings shed light on which components have a significant impact on achieving sustainability goals within different European countries' banking sectors.