# Factors influencing the decision of Saudi consumers to purchase form online retailers: Quantitative Analysis

**Authors:** Rayed AlGhamdi, Ann Nguyen, Jeremy Nguyen, Steve Drew  
**arXiv:** [1211.2407](https://arxiv.org/abs/1211.2407)  
**Date:** 2012-11-11  
**Summary page:** https://www.summarizepaper.com/en/paper/1211.2407v1/

## Key points

- The paper explores the diffusion and adoption of online retailing in Saudi Arabia
- It identifies key factors that positively or negatively influence purchasing decisions of Saudi customers when buying from online retailers in their country
- Despite having a large and fast-growing ICT marketplace, e-commerce activities in Saudi Arabia are not progressing at an equivalent rate
- The research project involves exploratory research using mixed methods, with this paper focusing on quantitative analysis of survey responses from Saudi customers
- Main findings include a list of key factors affecting Saudi customers' purchase from local online retailers and quantitative indications of the relative strengths of various relationships
- The study provides valuable insights into understanding consumer behavior towards e-commerce activities in Saudi Arabia and can help businesses develop effective strategies to improve their online sales performance.

## Summary

This paper presents the preliminary findings of a study that explores the diffusion and adoption of online retailing in Saudi Arabia. Authored by Rayed AlGhamdi, Ann Nguyen, Jeremy Nguyen, and Steve Drew, it identifies and examines the key factors that positively or negatively influence the purchasing decisions of Saudi customers when buying from online retailers in their country. Despite having one of the largest and fastest-growing ICT marketplaces in the Arab region, e-commerce activities in Saudi Arabia are not progressing at an equivalent rate. The overall research project involves exploratory research using mixed methods; however, this paper focuses on a quantitative analysis of responses obtained from a survey of Saudi customers. The questionnaire instrument's design is based on qualitative analysis reported in a previous paper. The main findings include a list of key factors affecting Saudi customers' purchase from local online retailers and quantitative indications of the relative strengths of various relationships. This study provides valuable insights into understanding consumer behavior towards e-commerce activities in Saudi Arabia and can help businesses develop effective strategies to improve their online sales performance.