@misc{zhang2024spar,
  title={SPAR: Personalized Content-Based Recommendation via Long Engagement Attention},
  author={Chiyu Zhang and Yifei Sun and Jun Chen and Jie Lei and Muhammad Abdul-Mageed and Sinong Wang and Rong Jin and Sem Park and Ning Yao and Bo Long},
  year={2024},
  eprint={2402.10555},
  archivePrefix={arXiv},
  primaryClass={cs.IR},
  url={https://arxiv.org/abs/2402.10555}
}