@misc{mousa2021effect, title={The Effect of Marketing Investment on Firm Value and Systematic Risk}, author={Musaab Mousa and Saeed Nosratabadi and Judit Sagi and Amir Mosavi}, year={2021}, eprint={2104.14301}, archivePrefix={arXiv}, primaryClass={econ.GN}, doi={10.3390/joitmc7010064}, url={https://arxiv.org/abs/2104.14301} }